Most decor trends change over time but our prehistoric need to get cosy and hibernate during the colder, darker months often comes back to the Nordic style.
Believe it or not, Nordic countries are swathed in darkness for up to 20 hours per day during the colder months so their people are experts at embracing the winter - slowing down, building nests and using the long nights to spend quality time with friends and family or of course, supporting their mental health with hygge type activities such as knitting and crochet!
There’s plenty in this lifestyle for the rest of us to learn from, after all research has consistently shown that the Danes are the happiest population on the planet!
So how do you create that northern retreat where you can snuggle up with your loved ones and switch off from the stresses of every day life?*
This week we have been talking to Louise Daniel, founder of the #thinksmalluk movement and AndSoToShop website.
As a small business owner herself she went looking for a targeted platform to sell her wares. After approaching various huge bridal blogs and marketplaces, she felt that her business would be lost among all the other suppliers featured on these sites and that they weren’t specifically tailored to support small hand-makers.
She therefore decided to do things differently and champion Britain's best microbusinesses. Louise believed that if she could help suppliers to grow and nurture their businesses, they would have time to create unique, beautiful and tailored pieces.
So you’ve spent a small fortune on your stunning new chunky knit merino blanket and your friends have all come round to admire how very stylish your sitting room is.
But how do you care for it and keep it looking like new when all you want to do is snuggle up in the thing 24 hours a day, 7 days a week?